Nokia is on how you can becoming the mobile phone company hiring probably the most Chinese stars to boost its product sales in the united kingdom. However, limited progress has been achieved since it decided to pay attention to smartphones running the Windows Phone operating-system.
The shadow of a Chinese customer over a Nokia cellphone advertisement. The company ranked fifth place having a 9. 1 percent share of China's smartphone market from the first half of this yr, slipping from the top position during the fourth quarter of 2011, based on a report by research corporation IHS. [Photo/China Daily]
The company ranked fifth place having a 9. 1 percent share of China's smartphone market from the first half of this yr, slipping from the top position during the fourth quarter of 2011, based on a report by research corporation IHS. Samsung Electronics Co shipped more than double the volume of smartphones than Nokia managed, gaining a place share of 20. 8 percentage, or 14. 4 million touch screen phones, in the first six months in this year, the report said.
Nokia has not given up on the Chinese market. The company has pinned fantastic hopes on its newly unveiled Nokia Lumia 920 and also the Nokia Lumia 820, the first devices in Nokia's Windows Mobile phone 8 range, to grab a greater share in China's market -- the world's largest for touch screen phones.
"The two phones have the ability to sync content between Windows Mobile phone 8 smartphones, Windows 8-based Pcs, tablets and the Xbox. It indicates files, music, pictures and video can be accessed in whatever way is most convenient, " mentioned Flann Gao, Nokia China sales and marketing communications manager.
Nokia has so far introduced six Lumia Windows Phone devices to the Chinese market, including the Lumia 610 along with 900, plus two models focused on China Telecom's 3G network. Gao added in that Nokia would enhance assistance with Chinese telecom carriers along with develop more customized phones.
China can be Nokia's global hub for innovation and Beijing would be the only city that has both equally global research and development for Nokia feature phones and touch screen phones.
Stephen Elop, chief executive policeman of Nokia Corp, said this month that China is among the most world's largest Windows Phone system market.
Gao confirmed to China Everyday on Sept 6 that China would be the biggest single-country market for Windows Phone devices manufactured by Nokia. Having 1. 06 billion mobile monthly subscriptions, China has a great potential from the global smartphone industry, he mentioned.
"In the past year, Nokia's personal results have underperformed but, in the act of transformation, the Lumia series is gaining popularity with consumers, " Gao mentioned.
The sales volume of Nokia's Windows Phone devices is increasing. Nokia shipped 4 million Windows Phone handsets from the second quarter, doubling that from the previous quarter. According to exploration firm Localytics, Nokia is your world's biggest Windows Phone dealer, with a worldwide market share of 59 percent in Come july 1st.
"We believe Nokia will get much better in the second half connected with 2012, " Gao added.
Even so, according to industry research corporation Gartner, fewer than 3 percent of smartphones sold from the second quarter ran on the Windows Phone operating-system. The majority of smartphones available worldwide were still running on Google Inc's Android operating-system and Apple Inc's iOS.
"Nokia took a significant step in its transition to the Windows operating system with revenue of 4 million Lumia models from the second quarter, " said Wayne Lam, a senior analyst in IHS.
"But that was less than half of the total number of smartphones shipped by the company during the quarter. So, smartphones using the legacy Symbian operating-system still outsold the Lumia Windows-based mobile phones, indicating that Nokia still has a long to visit to regain its foothold in the marketplace, " Lam added.
Elop, who took the helm at Nokia inside September 2010, has driven the corporation to be 100 percent focused on Microsoft's Windows Phone operating program and gradually abandon its Symbian podium.
It was a bumpy highway for Elop in his journey of restoring Nokia's glory. Inside first quarter this year, Samsung overtook Nokia being the world's largest mobile telephone brand. It marked the first occasion since 1998 that Nokia has not been the No 1 player.
Nokia's personal performance also worsened. The company's net sales fell by 21 percent to $9. 22 billion year-on-year from the second quarter. The New You are able to Stock Exchange-listed Nokia has noticed its stock price plunge to $3 per share from about $40 in 2007, the yr when Apple launched its first iPhone device.
It is not once Nokia has faced a situation. In the 1990s the company abandoned other industries to focus solely on its mobile telecommunication small business. The decision saved it coming from bankruptcy.
Will Elop's decision guide Nokia regain its past fame? For many Chinese people who chose Nokia because of their first mobile phone, they may want a big yes.
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