"We have recently made the organization decision to not carry Amazon . com tablets and eReaders beyond our existing inventory and buying commitments, " Wal-Mart said inside a memo sent to store managers dated Wednesday. "This includes most Amazon Kindle models current in addition to recently announced. " Wal-Mart said deciding was consistent with its all round merchandising strategy. While Wal-Mart dwarfs different retailers in overall sales, it trails Amazon yet others in online sales and has been trying to beef up its Web business. Consumers who buy Kindle tablets including the new Kindle Fire HD can shop around the devices for more than merely digital books, pushing Amazon into heightened competition with stores. A Wal-Mart spokeswoman confirmed deciding and said the company would keep sell "a broad assortment" regarding tablets, eReaders and accessories. Amazon . com declined to comment. Wal-Mart continues to sell products such as Apple company company Inc's (AAPL. O) iPad tablets and Barnes & Noble Inc's (BKS. N) Corner. Searches for "Kindle" on sites of Walmart and the business's Sam's Club warehouse chain on Thursday increased items such as cases and screen protectors used in combination with the Kindle, as well as e-readers and tablets from others. Wal-Mart's decision to pull the plug on Kindles comes months after Target Corp (TGT. N) stopped selling the items. Shares of Wal-Mart were up 0. 3 percent at $74. 57 with midday on Thursday, while gives you of Amazon. com slipped 0. 6 per cent to $260. 02.
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